I’m not a fast food addict by any means, I’d much prefer to make something in the kitchen, and often do, but I do like one every now and again. Today, something caught my eye regarding a new burger at my fast food chain of choice, Burger King.

It features flame grilled Wagyu Beef, topped with white truffles, onion tempura prepared in Cristal champagne and Italy’s finest Pata Negra prosciutto in an Iranian saffron and truffle bun, so it certainly sounds the part, and by part I mean tasty.

Today in the Telegraph was a mention of a new burger starting at Burger King simply called, ‘The Burger’, genius in its simplicity, unfortunate for those going to the counter and asking for ‘two burgers please’ however…

The burger itself isn’t technically new ‘news’, I’ve known about it for a while, or atleast the rumours of its creation, but heard nothing more of it. ‘The Burger’ is set to go on sale in the U.K. only, and I would assume only very select stores too, because the price tag of this badboy is £95 Great British stirling…. ouch.
Burger King’s, ‘The Burger’, is their attempt at creating the World’s most expensive burger, topping the American Double Truffle Burger of 1994, which cost only £65.

There is no doubting that this is a huge publicity stunt, probably an attempt to get one over on the competition who have desperately tried to promote healthy eating and have convinced those of … simpler… minds that that’s the case. ‘The Burger’ shouldn’t really come as a surprise in a world where Selfridges sell the World’s most expensive sandwich at £85 and Peter Jones Department Store charges £50 for a cup of coffee, the biggest surprise is that it’s Burger King doing so and not some high-end London restaurant.

However… I do want one…